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Soundings: InterContinental…a corporate positioning tool…the marketing mix

Michael Spencer

Oct 22, 20071 min read

An announcement from InterContinental Hotels & Resorts Sound as a corporate positioning tool (Dr Reginald Watts) Sound as part of the marketing mix… and interesting links

For more on these topics in the October (07) edition of SOUNDINGS click here, or click here for back editions

Michael Spencer Managing Director

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