Soundings: sites and sound…does music matter?
Sites and Sound – Andrew Peggie revisits the corporate web environment. Does music matter? – Michael Spencer argues the case. Sound...
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Michael Spencer
- Oct 6, 2016
- 3 min
Soundings: Gastrosonics?
Gastrosonics? Sound Strategies is not the first company to investigate the relationship between sound and eating – that honour probably...
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Michael Spencer
- Nov 12, 2012
- 3 min
Soundings: The Leonardo European Corporate Learning Awards
It’s interesting how connections are made, and how far back they sometimes reach. In 2010 I spoke at the Academy of Business in Society...
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Michael Spencer
- Sep 22, 2011
- 3 min
Soundings: Patterns, music and architecture
We were delighted to be asked to contribute to the Balmond Studio’s newsletter recently.  Cecil Balmond is deputy chairman of Arup and...
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Michael Spencer
- Jun 23, 2011
- 2 min
Soundings: Music isn’t (just) a language
Music isn’t (just) a language A phrase to beware of: ‘Music is a universal language’. It usually gets trotted out by someone at a...
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Michael Spencer
- May 1, 2011
- 3 min
Soundings: Did you know that…
Did you know that… … there are around 25 different ways that music can function in a film or video? Understanding these puts you at an...
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Michael Spencer
- Mar 2, 2011
- 5 min
Soundings: What sniffer dogs can tell us about brand identity
Days after studying a recent paper by Warren Brodsky, Director of Music Science Research at Ben-Gurion University, I came across by...
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Michael Spencer
- Oct 31, 2010
- 3 min
Soundings: Climb every mountain
Dame Evelyn Glennie, a musical colleague and one-time collaborator with Sound Strategies consultants Michael Spencer and Andrew Peggie....
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Michael Spencer
- Aug 23, 2010
- 3 min
Soundings: Sonic deities in Japan
Sonic deities in Japan In Japanese culture, appreciation of nature is very important. The Japanese believe there is a god for each...
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Michael Spencer
- May 1, 2010
- 3 min
Soundings: The sound of a Leaf moving
The sound of a Leaf moving Two cheers for Nissan for beginning to understand the significance of sound for machines. The web is a-buzz...
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Michael Spencer
- Apr 1, 2010
- 2 min
Soundings: Emotional transfer – does it exist?
Emotional transfer – does it exist? Transferable skills have been in the news recently. Volunteers being tested for the BBC TV science...
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Michael Spencer
- Feb 4, 2010
- 2 min
Soundings: Martin Lindstrom discovers Pavlov
Martin Lindstrom Discovers Pavlov – SHOCK REVELATIONS! Marketing guru Lindstrom recently revealed that he had discovered a hitherto...
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Michael Spencer
- Jan 1, 2010
- 1 min
Soundings: Four ways that sound can affect the bottom line
Four ways that sound can affect the bottom line • The most effective TV advertising links emotional engagement to brand identity. A well...
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Michael Spencer
- Sep 30, 2009
- 6 min
Soundings: sonic health check…pay attention at the back
Sonic health check – Michael Spencer contemplates the possibility of ‘organic’ use of sound. Pay attention at the back – and Andrew...
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Michael Spencer
- Sep 1, 2009
- 5 min
Soundings: Happy holidays
Happy Holidays – Andrew Peggie is tempted (or not) by UK holiday resort videos. Sound Strategies News – Sound Strategies’ work written up...
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Michael Spencer
- May 6, 2009
- 6 min
Soundings: how was it for you…sonic logos and the recession
How was it for you? – Michael Spencer on the assumptions that can plague music in advertising. How sonic logos can beat the effects of...
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Michael Spencer
- Apr 2, 2009
- 6 min
Soundings: oiling the wheels…jingles in the TV jungle
Oiling the wheels – Andrew Peggie on music as an essential lubricant. Jingles in the TV jungle – the traditional format still has much to...
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Michael Spencer
- Mar 1, 2009
- 5 min
Soundings: our hidden side…bleeps and burps
Our Hidden Side – What we do elsewhere. Michael Spencer Bleeps and Burps – The art of noise and what it tells us. Andrew Peggie Sound...
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Michael Spencer
- Jan 31, 2009
- 6 min
Soundings: talking about music…music in Japan and travel, tourism, and bodily functions
Talking about music – Michael Spencer on Sound Strategies’ plan to ensure you’re never lost for words. How music in Japan assists in...
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Michael Spencer
- Dec 29, 2008
- 6 min
Soundings: predicting the future…brand-music’s ethical dimensions
Predicting the future – Michael Spencer on the changes lurking behind the current financial crisis. Should brand-music tie-ins have an...
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