Sites and Sound – Andrew Peggie revisits the corporate web environment. Does music matter? – Michael Spencer argues the case. Sound Strategies News – Feature...

Gastrosonics? Sound Strategies is not the first company to investigate the relationship between sound and eating – that honour probably goes to the Unilever ...

Music isn’t (just) a language A phrase to beware of: ‘Music is a universal language’. It usually gets trotted out by someone at a particularly inspirational ...

Did you know that… … there are around 25 different ways that music can function in a film or video? Understanding these puts you at an advantage when it come...

Days after studying a recent paper by Warren Brodsky, Director of Music Science Research at Ben-Gurion University, I came across by chance a paper by scienti...

Sonic deities in Japan In Japanese culture, appreciation of nature is very important. The Japanese believe there is a god for each element of nature (called ...

The sound of a Leaf moving Two cheers for Nissan for beginning to understand the significance of sound for machines. The web is a-buzz with a PR campaign for...

Emotional transfer – does it exist? Transferable skills have been in the news recently. Volunteers being tested for the BBC TV science programme Bang Goes th...

Martin Lindstrom Discovers Pavlov – SHOCK REVELATIONS! Marketing guru Lindstrom recently revealed that he had discovered a hitherto neglected advertising med...

Four ways that sound can affect the bottom line • The most effective TV advertising links emotional engagement to brand identity. A well constructed music tr...

Sonic health check – Michael Spencer contemplates the possibility of ‘organic’ use of sound. Pay attention at the back – and Andrew Peggie delves into the pr...

Happy Holidays – Andrew Peggie is tempted (or not) by UK holiday resort videos. Sound Strategies News – Sound Strategies’ work written up in the Tourism and ...

How was it for you? – Michael Spencer on the assumptions that can plague music in advertising. How sonic logos can beat the effects of the recession – and An...

Oiling the wheels – Andrew Peggie on music as an essential lubricant. Jingles in the TV jungle – the traditional format still has much to offer, argues Micha...

Our Hidden Side – What we do elsewhere. Michael Spencer Bleeps and Burps – The art of noise and what it tells us. Andrew Peggie Sound Strategies News – ‘We’r...

Talking about music – Michael Spencer on Sound Strategies’ plan to ensure you’re never lost for words. How music in Japan assists in travel, tourism and bodi...

Predicting the future – Michael Spencer on the changes lurking behind the current financial crisis. Should brand-music tie-ins have an ethical dimension? – C...