Michael SpencerJul 7, 20175 minSoundings: sites and sound…does music matter?Sites and Sound – Andrew Peggie revisits the corporate web environment. Does music matter? – Michael Spencer argues the case. Sound Strat...
Michael SpencerOct 6, 20163 minSoundings: Gastrosonics?Gastrosonics? Sound Strategies is not the first company to investigate the relationship between sound and eating – that honour probably g...
Michael SpencerNov 12, 20123 minSoundings: The Leonardo European Corporate Learning AwardsIt’s interesting how connections are made, and how far back they sometimes reach. In 2010 I spoke at the Academy of Business in Society c...
Michael SpencerSep 22, 20113 minSoundings: Patterns, music and architectureWe were delighted to be asked to contribute to the Balmond Studio’s newsletter recently. Cecil Balmond is deputy chairman of Arup and ha...
Michael SpencerJun 23, 20112 minSoundings: Music isn’t (just) a languageMusic isn’t (just) a language A phrase to beware of: ‘Music is a universal language’. It usually gets trotted out by someone at a particu...
Michael SpencerMay 1, 20113 minSoundings: Did you know that…Did you know that… … there are around 25 different ways that music can function in a film or video? Understanding these puts you at an ad...
Michael SpencerMar 2, 20115 minSoundings: What sniffer dogs can tell us about brand identityDays after studying a recent paper by Warren Brodsky, Director of Music Science Research at Ben-Gurion University, I came across by chanc...
Michael SpencerOct 31, 20103 minSoundings: Climb every mountainDame Evelyn Glennie, a musical colleague and one-time collaborator with Sound Strategies consultants Michael Spencer and Andrew Peggie. T...
Michael SpencerAug 23, 20103 minSoundings: Sonic deities in JapanSonic deities in Japan In Japanese culture, appreciation of nature is very important. The Japanese believe there is a god for each elemen...
Michael SpencerMay 1, 20103 minSoundings: The sound of a Leaf movingThe sound of a Leaf moving Two cheers for Nissan for beginning to understand the significance of sound for machines. The web is a-buzz wi...
Michael SpencerApr 1, 20102 minSoundings: Emotional transfer – does it exist?Emotional transfer – does it exist? Transferable skills have been in the news recently. Volunteers being tested for the BBC TV science pr...
Michael SpencerFeb 4, 20102 minSoundings: Martin Lindstrom discovers PavlovMartin Lindstrom Discovers Pavlov – SHOCK REVELATIONS! Marketing guru Lindstrom recently revealed that he had discovered a hitherto negle...
Michael SpencerJan 1, 20101 minSoundings: Four ways that sound can affect the bottom lineFour ways that sound can affect the bottom line • The most effective TV advertising links emotional engagement to brand identity. A well ...
Michael SpencerSep 30, 20096 minSoundings: sonic health check…pay attention at the backSonic health check – Michael Spencer contemplates the possibility of ‘organic’ use of sound. Pay attention at the back – and Andrew Peggi...
Michael SpencerSep 1, 20095 minSoundings: Happy holidaysHappy Holidays – Andrew Peggie is tempted (or not) by UK holiday resort videos. Sound Strategies News – Sound Strategies’ work written up...
Michael SpencerMay 6, 20096 minSoundings: how was it for you…sonic logos and the recessionHow was it for you? – Michael Spencer on the assumptions that can plague music in advertising. How sonic logos can beat the effects of th...
Michael SpencerApr 2, 20096 minSoundings: oiling the wheels…jingles in the TV jungleOiling the wheels – Andrew Peggie on music as an essential lubricant. Jingles in the TV jungle – the traditional format still has much to...
Michael SpencerMar 1, 20095 minSoundings: our hidden side…bleeps and burpsOur Hidden Side – What we do elsewhere. Michael Spencer Bleeps and Burps – The art of noise and what it tells us. Andrew Peggie Sound Str...
Michael SpencerJan 31, 20096 minSoundings: talking about music…music in Japan and travel, tourism, and bodily functionsTalking about music – Michael Spencer on Sound Strategies’ plan to ensure you’re never lost for words. How music in Japan assists in trav...
Michael SpencerDec 29, 20086 minSoundings: predicting the future…brand-music’s ethical dimensionsPredicting the future – Michael Spencer on the changes lurking behind the current financial crisis. Should brand-music tie-ins have an et...
