Soundings: sites and sound…does music matter?
Sites and Sound – Andrew Peggie revisits the corporate web environment. Does music matter? – Michael Spencer argues the case. Sound...
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Soundings: Gastrosonics?
Gastrosonics? Sound Strategies is not the first company to investigate the relationship between sound and eating – that honour probably...
Soundings: The Leonardo European Corporate Learning Awards
It’s interesting how connections are made, and how far back they sometimes reach. In 2010 I spoke at the Academy of Business in Society...
Soundings: Patterns, music and architecture
We were delighted to be asked to contribute to the Balmond Studio’s newsletter recently. Cecil Balmond is deputy chairman of Arup and...
Soundings: Music isn’t (just) a language
Music isn’t (just) a language A phrase to beware of: ‘Music is a universal language’. It usually gets trotted out by someone at a...
Soundings: Did you know that…
Did you know that… … there are around 25 different ways that music can function in a film or video? Understanding these puts you at an...
Soundings: What sniffer dogs can tell us about brand identity
Days after studying a recent paper by Warren Brodsky, Director of Music Science Research at Ben-Gurion University, I came across by...
Soundings: Climb every mountain
Dame Evelyn Glennie, a musical colleague and one-time collaborator with Sound Strategies consultants Michael Spencer and Andrew Peggie....
Soundings: Sonic deities in Japan
Sonic deities in Japan In Japanese culture, appreciation of nature is very important. The Japanese believe there is a god for each...
Soundings: The sound of a Leaf moving
The sound of a Leaf moving Two cheers for Nissan for beginning to understand the significance of sound for machines. The web is a-buzz...
Soundings: Emotional transfer – does it exist?
Emotional transfer – does it exist? Transferable skills have been in the news recently. Volunteers being tested for the BBC TV science...
Soundings: Martin Lindstrom discovers Pavlov
Martin Lindstrom Discovers Pavlov – SHOCK REVELATIONS! Marketing guru Lindstrom recently revealed that he had discovered a hitherto...
Soundings: Four ways that sound can affect the bottom line
Four ways that sound can affect the bottom line • The most effective TV advertising links emotional engagement to brand identity. A well...
Soundings: sonic health check…pay attention at the back
Sonic health check – Michael Spencer contemplates the possibility of ‘organic’ use of sound. Pay attention at the back – and Andrew...
Soundings: Happy holidays
Happy Holidays – Andrew Peggie is tempted (or not) by UK holiday resort videos. Sound Strategies News – Sound Strategies’ work written up...
Soundings: how was it for you…sonic logos and the recession
How was it for you? – Michael Spencer on the assumptions that can plague music in advertising. How sonic logos can beat the effects of...
Soundings: oiling the wheels…jingles in the TV jungle
Oiling the wheels – Andrew Peggie on music as an essential lubricant. Jingles in the TV jungle – the traditional format still has much to...
Soundings: our hidden side…bleeps and burps
Our Hidden Side – What we do elsewhere. Michael Spencer Bleeps and Burps – The art of noise and what it tells us. Andrew Peggie Sound...
Soundings: talking about music…music in Japan and travel, tourism, and bodily functions
Talking about music – Michael Spencer on Sound Strategies’ plan to ensure you’re never lost for words. How music in Japan assists in...
Soundings: predicting the future…brand-music’s ethical dimensions
Predicting the future – Michael Spencer on the changes lurking behind the current financial crisis. Should brand-music tie-ins have an...