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    Michael Spencer
    • Jul 7, 2017
    • 5 min

    Soundings: sites and sound…does music matter?

    Sites and Sound – Andrew Peggie revisits the corporate web environment. Does music matter? – Michael Spencer argues the case. Sound...
    5 views0 comments
    Michael Spencer
    • Oct 6, 2016
    • 3 min

    Soundings: Gastrosonics?

    Gastrosonics? Sound Strategies is not the first company to investigate the relationship between sound and eating – that honour probably...
    13 views0 comments
    Soundings: The Leonardo European Corporate Learning Awards
    Michael Spencer
    • Nov 12, 2012
    • 3 min

    Soundings: The Leonardo European Corporate Learning Awards

    It’s interesting how connections are made, and how far back they sometimes reach. In 2010 I spoke at the Academy of Business in Society...
    4 views0 comments
    Soundings: Patterns, music and architecture
    Michael Spencer
    • Sep 22, 2011
    • 3 min

    Soundings: Patterns, music and architecture

    We were delighted to be asked to contribute to the Balmond Studio’s newsletter recently.  Cecil Balmond is deputy chairman of Arup and...
    1 view0 comments
    Michael Spencer
    • Jun 23, 2011
    • 2 min

    Soundings: Music isn’t (just) a language

    Music isn’t (just) a language A phrase to beware of: ‘Music is a universal language’. It usually gets trotted out by someone at a...
    1 view0 comments
    Michael Spencer
    • May 1, 2011
    • 3 min

    Soundings: Did you know that…

    Did you know that… … there are around 25 different ways that music can function in a film or video? Understanding these puts you at an...
    1 view0 comments
    Michael Spencer
    • Mar 2, 2011
    • 5 min

    Soundings: What sniffer dogs can tell us about brand identity

    Days after studying a recent paper by Warren Brodsky, Director of Music Science Research at Ben-Gurion University, I came across by...
    1 view0 comments
    Soundings: Climb every mountain
    Michael Spencer
    • Oct 31, 2010
    • 3 min

    Soundings: Climb every mountain

    Dame Evelyn Glennie, a musical colleague and one-time collaborator with Sound Strategies consultants Michael Spencer and Andrew Peggie....
    1 view0 comments
    Michael Spencer
    • Aug 23, 2010
    • 3 min

    Soundings: Sonic deities in Japan

    Sonic deities in Japan In Japanese culture, appreciation of nature is very important. The Japanese believe there is a god for each...
    3 views0 comments
    Michael Spencer
    • May 1, 2010
    • 3 min

    Soundings: The sound of a Leaf moving

    The sound of a Leaf moving Two cheers for Nissan for beginning to understand the significance of sound for machines. The web is a-buzz...
    1 view0 comments
    Michael Spencer
    • Apr 1, 2010
    • 2 min

    Soundings: Emotional transfer – does it exist?

    Emotional transfer – does it exist? Transferable skills have been in the news recently. Volunteers being tested for the BBC TV science...
    1 view0 comments
    Michael Spencer
    • Feb 4, 2010
    • 2 min

    Soundings: Martin Lindstrom discovers Pavlov

    Martin Lindstrom Discovers Pavlov – SHOCK REVELATIONS! Marketing guru Lindstrom recently revealed that he had discovered a hitherto...
    1 view0 comments
    Michael Spencer
    • Jan 1, 2010
    • 1 min

    Soundings: Four ways that sound can affect the bottom line

    Four ways that sound can affect the bottom line • The most effective TV advertising links emotional engagement to brand identity. A well...
    0 views0 comments
    Michael Spencer
    • Sep 30, 2009
    • 6 min

    Soundings: sonic health check…pay attention at the back

    Sonic health check – Michael Spencer contemplates the possibility of ‘organic’ use of sound. Pay attention at the back – and Andrew...
    1 view0 comments
    Michael Spencer
    • Sep 1, 2009
    • 5 min

    Soundings: Happy holidays

    Happy Holidays – Andrew Peggie is tempted (or not) by UK holiday resort videos. Sound Strategies News – Sound Strategies’ work written up...
    1 view0 comments
    Michael Spencer
    • May 6, 2009
    • 6 min

    Soundings: how was it for you…sonic logos and the recession

    How was it for you? – Michael Spencer on the assumptions that can plague music in advertising. How sonic logos can beat the effects of...
    2 views0 comments
    Michael Spencer
    • Apr 2, 2009
    • 6 min

    Soundings: oiling the wheels…jingles in the TV jungle

    Oiling the wheels – Andrew Peggie on music as an essential lubricant. Jingles in the TV jungle – the traditional format still has much to...
    1 view0 comments
    Michael Spencer
    • Mar 1, 2009
    • 5 min

    Soundings: our hidden side…bleeps and burps

    Our Hidden Side – What we do elsewhere. Michael Spencer Bleeps and Burps – The art of noise and what it tells us. Andrew Peggie Sound...
    1 view0 comments
    Michael Spencer
    • Jan 31, 2009
    • 6 min

    Soundings: talking about music…music in Japan and travel, tourism, and bodily functions

    Talking about music – Michael Spencer on Sound Strategies’ plan to ensure you’re never lost for words. How music in Japan assists in...
    0 views0 comments
    Michael Spencer
    • Dec 29, 2008
    • 6 min

    Soundings: predicting the future…brand-music’s ethical dimensions

    Predicting the future – Michael Spencer on the changes lurking behind the current financial crisis. Should brand-music tie-ins have an...
    0 views0 comments
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