Michael SpencerDec 11, 20071 minSoundings: on the Engaging Brand PodcastBy Ronna Porter I’m often told that our areas of interest at Sound Strategies would make a great podcast. We agree, and are planning to develop one – along w...
Michael SpencerNov 9, 20072 minSoundings: brain ‘closes eyes’ to hear musicOur brains can turn down our ability to see to help them listen even harder to music and complex sounds, say experts. A US study of 20 non-musicians and 20 m...
Michael SpencerOct 2, 20073 minSoundings: Intercontinental and the ‘Girl from Ipanema’By Michael Spencer. “Why do we play ‘The Girl from Ipanema’ when no one in the bar is over 40?” Why indeed? It was this comment from InterContinental Hotels...
Michael SpencerJul 20, 20071 minSoundings: music vibes as good as sexFrom Ronna Porter. Recent research from Prof Daniel Levitin of McGill University shows that: “music has specific effects on the body’s physiology, including ...
Michael SpencerNov 19, 20061 minSoundings: new thinkingSound Strategies maintains a large collection of current research articles dealing with the use of sound and how we react with it. We’ll show you ours, if y...
