Research

Michael Spencer

Soundings: on the Engaging Brand Podcast

By Ronna Porter I’m often told that our areas of interest at Sound Strategies would make a great podcast. We agree, and are planning to...

Michael Spencer

Soundings: brain ‘closes eyes’ to hear music

Our brains can turn down our ability to see to help them listen even harder to music and complex sounds, say experts. A US study of 20...

Michael Spencer

Soundings: Intercontinental and the ‘Girl from Ipanema’

By Michael Spencer. “Why do we play ‘The Girl from Ipanema’ when no one in the bar is over 40?” Why indeed? It was this comment from...

Michael Spencer

Soundings: music vibes as good as sex

From Ronna Porter. Recent research from Prof Daniel Levitin of McGill University shows that: “music has specific effects on the body’s...

Michael Spencer

Soundings: new thinking

Sound Strategies maintains a large collection of current research articles dealing with the use of sound and how we react with it. We’ll...

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