Marketing and Communications

Michael Spencer

Soundings: on the Engaging Brand Podcast

By Ronna Porter I’m often told that our areas of interest at Sound Strategies would make a great podcast. We agree, and are planning to...

Michael Spencer

Soundings: Intercontinental and the ‘Girl from Ipanema’

By Michael Spencer. “Why do we play ‘The Girl from Ipanema’ when no one in the bar is over 40?” Why indeed? It was this comment from...

Michael Spencer

Soundings: thousands of sounds for millions of cars

By Bernard Carey. Those UK residents who watched television in the 60s (1960s that is) will recognise this title as borrowed from a...

Michael Spencer

Soundings: Is the written word being marginalised by image and sound?

By Ronna Porter The arguments for the prosecution: · Consumer behaviour, attitudes and expectations of brands are radically changing....

Michael Spencer

Soundings: the brand of music

Sponsorship, branding and music….do people get the mix right? Bernard Carey (Chairman, Sound Strategies) adds to the Brand Republic...

Michael Spencer

Soundings: what sticks in your memory?

Marketers and communications agencies alike espouse the importance of music and sound in the promotion of identity and brand. What...

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