Michael SpencerDec 11, 20071 minSoundings: on the Engaging Brand PodcastBy Ronna Porter I’m often told that our areas of interest at Sound Strategies would make a great podcast. We agree, and are planning to develop one – along w...
Michael SpencerOct 2, 20073 minSoundings: Intercontinental and the ‘Girl from Ipanema’By Michael Spencer. “Why do we play ‘The Girl from Ipanema’ when no one in the bar is over 40?” Why indeed? It was this comment from InterContinental Hotels...
Michael SpencerAug 30, 20073 minSoundings: thousands of sounds for millions of carsBy Bernard Carey. Those UK residents who watched television in the 60s (1960s that is) will recognise this title as borrowed from a Unipart commercial (“Thou...
Michael SpencerAug 7, 20072 minSoundings: Is the written word being marginalised by image and sound?By Ronna Porter The arguments for the prosecution: · Consumer behaviour, attitudes and expectations of brands are radically changing. Successful companies an...
Michael SpencerMay 19, 20072 minSoundings: the brand of musicSponsorship, branding and music….do people get the mix right? Bernard Carey (Chairman, Sound Strategies) adds to the Brand Republic viewpoint One of my favo...
Michael SpencerMar 14, 20071 minSoundings: what sticks in your memory?Marketers and communications agencies alike espouse the importance of music and sound in the promotion of identity and brand. What sounds have stayed with y...
