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    Michael Spencer
    • Oct 2, 2007
    • 3 min

    Soundings: Intercontinental and the ‘Girl from Ipanema’

    By Michael Spencer. “Why do we play ‘The Girl from Ipanema’ when no one in the bar is over 40?” Why indeed?  It was this comment from...
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    Soundings: Pavarotti’s contribution to audio branding
    Michael Spencer
    • Sep 6, 2007
    • 2 min

    Soundings: Pavarotti’s contribution to audio branding

    By Michael Spencer. As a boy, Luciano Pavarotti longed to be a professional footballer.  No doubt he pursued this dream with...
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