Soundings: the engaging brand set to music
By Ronna Porter.
I had set aside some time today to pick up again on a theme that I beleive will increasingly drive corporate and marketing communications: the need to create engaging and emotive brands that inspire close relationships with customers and other important groups of people. As luck would have it, while I was busy googling, a chance reference on the latest show of For Immediate Release, a twice weekly podcast on public relations and technology produced by my friends Shel Holz and Neville Hobson, mentioned a relevant blog and podcast The Engaging Brand by Anna Farmery. Lucky indeed, as her latest show, entitled Symphony of Leadership, is an interview with double bass player and conductor Jason Heath, on the lessons that business leaders can learn from from the world of music. What a small world. I’m looking forward to picking up many conversations with Anna.