Michael SpencerOct 2, 20073 minSoundings: Intercontinental and the ‘Girl from Ipanema’By Michael Spencer. “Why do we play ‘The Girl from Ipanema’ when no one in the bar is over 40?” Why indeed? It was this comment from...
Michael SpencerJul 3, 20072 minSoundings: sound affects, but will Sound BusinessBy Ronna Porter ** Accessible *** Inspiring **** Practical ***** Relevant (to Audio Branding) ** Well-grounded It will be interesting to...
Michael SpencerJun 20, 20072 minSoundings: sonic branding – new edition neededBy Ronna Porter *** Accessible *** Inspiring *** Practical ***** Relevant (to Audio Branding) *** Well-grounded There are only a...
Michael SpencerJun 1, 20072 minSoundings: images plus sound have a 2+2=5 impactBy Ronna Porter ***** Accessible ***** Inspiring **** Practical **** Relevant (to audio branding) **** Well-grounded Brand Sense:...