Michael SpencerOct 2, 20073 minSoundings: Intercontinental and the ‘Girl from Ipanema’By Michael Spencer. “Why do we play ‘The Girl from Ipanema’ when no one in the bar is over 40?” Why indeed? It was this comment from...
Michael SpencerAug 8, 20071 minSoundings: Is music the universal language?By Ronna Porter. I remember, on reading Steven Mithen’s excellent book The Singing Neanderthals – The Origins of Music, Language, Mind...
Michael SpencerJul 3, 20072 minSoundings: sound affects, but will Sound BusinessBy Ronna Porter ** Accessible *** Inspiring **** Practical ***** Relevant (to Audio Branding) ** Well-grounded It will be interesting to...
Michael SpencerJun 20, 20072 minSoundings: sonic branding – new edition neededBy Ronna Porter *** Accessible *** Inspiring *** Practical ***** Relevant (to Audio Branding) *** Well-grounded There are only a...