Michael SpencerMar 14, 20071 min readSoundings: what sticks in your memory?Marketers and communications agencies alike espouse the importance of music and sound in the promotion of identity and brand. What...
Michael SpencerNov 19, 20061 min readSoundings: new thinkingSound Strategies maintains a large collection of current research articles dealing with the use of sound and how we react with it. We’ll...
Michael SpencerNov 19, 20061 min readSoundings: cool soundsHave you heard any examples of the effective use of sound? Where…and why?
Michael SpencerNov 18, 20061 min readSounding: sound – too much or too little?Technology has provided us with multiple platforms for engaging with sound, but what are the minuses as well as the pluses?