Michael SpencerApr 2, 20096 minSoundings: oiling the wheels…jingles in the TV jungleOiling the wheels – Andrew Peggie on music as an essential lubricant. Jingles in the TV jungle – the traditional format still has much to...
Michael SpencerMar 1, 20095 minSoundings: our hidden side…bleeps and burpsOur Hidden Side – What we do elsewhere. Michael Spencer Bleeps and Burps – The art of noise and what it tells us. Andrew Peggie Sound Str...
Michael SpencerJan 31, 20096 minSoundings: talking about music…music in Japan and travel, tourism, and bodily functionsTalking about music – Michael Spencer on Sound Strategies’ plan to ensure you’re never lost for words. How music in Japan assists in trav...
Michael SpencerDec 29, 20086 minSoundings: predicting the future…brand-music’s ethical dimensionsPredicting the future – Michael Spencer on the changes lurking behind the current financial crisis. Should brand-music tie-ins have an et...
Michael SpencerNov 27, 20086 minSoundings: shotgun weddings…the elephant in the room…Christmas on the webShotgun weddings – Michael Spencer asks who calls the shots in brand-music deals. The elephant in the room – Andrew Peggie on the creativ...
Michael SpencerOct 29, 20088 minSoundings: innovation and taking part…fast food music…health and beautyInnovation and taking part – Michael Spencer is struck by the power of participation. Fast food music – Andrew Peggie wonders whether cre...
Michael SpencerOct 1, 20087 minSoundings: joining the dots…push me, pull you…home on the webJoining the dots – Sound Strategies clocks up full 12 months of Soundings issues, so what have we learned? Push me, pull you – Michael Sp...
Michael SpencerAug 27, 20088 minSoundings: the end of the world is nigh…Hermès bearing giftsThe end of the world is nigh… – Andrew Peggie gets to grips with what’s going wrong with music marketing. Hermès comes bearing gifts – ma...
Michael SpencerJul 30, 200810 minSoundings: shopping – the new theatre…enlivening the retail environmentIs shopping the new theatre? – Michael Spencer on why good retail can make good theatre. Roll up! Roll up! – How music can enliven the re...
Michael SpencerJul 7, 20088 minSoundings: blowing our own trumpet…before the music starts…ParibasBlowing our own trumpet A special edition of Soundings devoted to Sound Strategies’ work and expertise Before the music starts – Michael ...
Michael SpencerMay 28, 20082 minSoundings: Web Audio Research – ToyotaExtending our research into how companies use sound on the web. This month we look at Toyota Toyota’s Hybrid Synergy Drive Toyota is jus...
Michael SpencerMay 28, 20087 minSoundings: talk to me…talking the walk…beyond wordsTalk to me. (yes, me!) – Michael Spencer on why mass marketing no longer exists Talking the walk – guest contributor and acclaimed radio ...
Michael SpencerApr 28, 20086 minSoundings: noise – a health warning…not shouting about it…defining itWill noise become the new cigarette smoke? – Michael Spencer on the implications of International Noise awareness Day Not shouting about ...
Michael SpencerMar 28, 20086 minSoundings: composers up in arms…advertising and musical omnivores…on-hold audioComposers up in arms about composers– Michael Spencer comments on a rare example of composers complaining about music. Advertising...
Michael SpencerFeb 28, 20086 minSoundings: enough or too much…drowning in sonic gloop…enticing convergent surfersEnough or too much – Michael Spencer compares audio in broadcast media and the internet. Broadcast music drowning in sonic gloop – why c...
Michael SpencerFeb 4, 20082 minSoundings: engaging web sounds…3% do it well, and as for the remaining 97%…Reported in today’s Financial Times, Sound Strategies has examined over 450 websites, focusing on global corporate, brand and product sit...
Michael SpencerJan 28, 20086 minSoundings: manipulation or management…savage breasts…sensitive soulsManipulation or Management – Michael Spencer on the age-old question of how music affects behaviour. Savage Breasts – how local authoriti...
Michael SpencerDec 28, 20076 minSoundings: musical merry-go-round…whilstle while you workA Musical Merry-go-round – Are our ears in a spin from too much choice? ‘Just whistle while you work’ – “Hi-ho, hi-ho” it’s off to Music ...
Michael SpencerDec 11, 20071 minSoundings: on the Engaging Brand PodcastBy Ronna Porter I’m often told that our areas of interest at Sound Strategies would make a great podcast. We agree, and are planning to ...
Michael SpencerDec 11, 20073 minSoundings: communications…Confuciu…and kanjiBy Michael Spencer Spending much of my time as I do flitting between Japan and the UK in my work for Sound Strategies, I decided to set ...
