Soundings: oiling the wheels…jingles in the TV jungle
Oiling the wheels – Andrew Peggie on music as an essential lubricant. Jingles in the TV jungle – the traditional format still has much to...
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Michael Spencer
Mar 1, 20095 min read
Soundings: our hidden side…bleeps and burps
Our Hidden Side – What we do elsewhere. Michael Spencer Bleeps and Burps – The art of noise and what it tells us. Andrew Peggie Sound...
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Michael Spencer
Jan 31, 20096 min read
Soundings: talking about music…music in Japan and travel, tourism, and bodily functions
Talking about music – Michael Spencer on Sound Strategies’ plan to ensure you’re never lost for words. How music in Japan assists in...
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Michael Spencer
Dec 29, 20086 min read
Soundings: predicting the future…brand-music’s ethical dimensions
Predicting the future – Michael Spencer on the changes lurking behind the current financial crisis. Should brand-music tie-ins have an...
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Michael Spencer
Nov 27, 20086 min read
Soundings: shotgun weddings…the elephant in the room…Christmas on the web
Shotgun weddings – Michael Spencer asks who calls the shots in brand-music deals. The elephant in the room – Andrew Peggie on the...
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Michael Spencer
Oct 29, 20088 min read
Soundings: innovation and taking part…fast food music…health and beauty
Innovation and taking part – Michael Spencer is struck by the power of participation. Fast food music – Andrew Peggie wonders whether...
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Michael Spencer
Oct 1, 20087 min read
Soundings: joining the dots…push me, pull you…home on the web
Joining the dots – Sound Strategies clocks up full 12 months of Soundings issues, so what have we learned? Push me, pull you – Michael...
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Michael Spencer
Aug 27, 20088 min read
Soundings: the end of the world is nigh…Hermès bearing gifts
The end of the world is nigh… – Andrew Peggie gets to grips with what’s going wrong with music marketing. Hermès comes bearing gifts –...
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Michael Spencer
Jul 30, 200810 min read
Soundings: shopping – the new theatre…enlivening the retail environment
Is shopping the new theatre? – Michael Spencer on why good retail can make good theatre. Roll up! Roll up! – How music can enliven the...
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Michael Spencer
Jul 7, 20088 min read
Soundings: blowing our own trumpet…before the music starts…Paribas
Blowing our own trumpet A special edition of Soundings devoted to Sound Strategies’ work and expertise Before the music starts – Michael...
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Michael Spencer
May 28, 20082 min read
Soundings: Web Audio Research – Toyota
Extending our research into how companies use sound on the web. This month we look at Toyota Toyota’s Hybrid Synergy Drive Toyota is...
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Michael Spencer
May 28, 20087 min read
Soundings: talk to me…talking the walk…beyond words
Talk to me. (yes, me!) – Michael Spencer on why mass marketing no longer exists Talking the walk – guest contributor and acclaimed radio...
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Michael Spencer
Apr 28, 20086 min read
Soundings: noise – a health warning…not shouting about it…defining it
Will noise become the new cigarette smoke? – Michael Spencer on the implications of International Noise awareness Day Not shouting about...
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Michael Spencer
Mar 28, 20086 min read
Soundings: composers up in arms…advertising and musical omnivores…on-hold audio
Composers up in arms about composers– Michael Spencer comments on a rare example of composers complaining about music. Advertising...
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Michael Spencer
Feb 28, 20086 min read
Soundings: enough or too much…drowning in sonic gloop…enticing convergent surfers
Enough or too much – Michael Spencer compares audio in broadcast media and the internet. Broadcast music drowning in sonic gloop – why...
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Michael Spencer
Feb 4, 20082 min read
Soundings: engaging web sounds…3% do it well, and as for the remaining 97%…
Reported in today’s Financial Times, Sound Strategies has examined over 450 websites, focusing on global corporate, brand and product...
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Michael Spencer
Jan 28, 20086 min read
Soundings: manipulation or management…savage breasts…sensitive souls
Manipulation or Management – Michael Spencer on the age-old question of how music affects behaviour. Savage Breasts – how local...
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Michael Spencer
Dec 28, 20076 min read
Soundings: musical merry-go-round…whilstle while you work
A Musical Merry-go-round – Are our ears in a spin from too much choice? ‘Just whistle while you work’ – “Hi-ho, hi-ho” it’s off to Music...
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Michael Spencer
Dec 11, 20071 min read
Soundings: on the Engaging Brand Podcast
By Ronna Porter I’m often told that our areas of interest at Sound Strategies would make a great podcast. We agree, and are planning to...
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Michael Spencer
Dec 11, 20073 min read
Soundings: communications…Confuciu…and kanji
By Michael Spencer Spending much of my time as I do flitting between Japan and the UK in my work for Sound Strategies, I decided to set...
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