Michael SpencerNov 27, 20086 minSoundings: shotgun weddings…the elephant in the room…Christmas on the webShotgun weddings – Michael Spencer asks who calls the shots in brand-music deals. The elephant in the room – Andrew Peggie on the creativ...
Michael SpencerOct 29, 20088 minSoundings: innovation and taking part…fast food music…health and beautyInnovation and taking part – Michael Spencer is struck by the power of participation. Fast food music – Andrew Peggie wonders whether cre...
Michael SpencerOct 1, 20087 minSoundings: joining the dots…push me, pull you…home on the webJoining the dots – Sound Strategies clocks up full 12 months of Soundings issues, so what have we learned? Push me, pull you – Michael Sp...
Michael SpencerAug 27, 20088 minSoundings: the end of the world is nigh…Hermès bearing giftsThe end of the world is nigh… – Andrew Peggie gets to grips with what’s going wrong with music marketing. Hermès comes bearing gifts – ma...
Michael SpencerJul 30, 200810 minSoundings: shopping – the new theatre…enlivening the retail environmentIs shopping the new theatre? – Michael Spencer on why good retail can make good theatre. Roll up! Roll up! – How music can enliven the re...
Michael SpencerJul 7, 20088 minSoundings: blowing our own trumpet…before the music starts…ParibasBlowing our own trumpet A special edition of Soundings devoted to Sound Strategies’ work and expertise Before the music starts – Michael ...
Michael SpencerMay 28, 20082 minSoundings: Web Audio Research – ToyotaExtending our research into how companies use sound on the web. This month we look at Toyota Toyota’s Hybrid Synergy Drive Toyota is jus...
Michael SpencerMay 28, 20087 minSoundings: talk to me…talking the walk…beyond wordsTalk to me. (yes, me!) – Michael Spencer on why mass marketing no longer exists Talking the walk – guest contributor and acclaimed radio ...
Michael SpencerApr 28, 20086 minSoundings: noise – a health warning…not shouting about it…defining itWill noise become the new cigarette smoke? – Michael Spencer on the implications of International Noise awareness Day Not shouting about ...
Michael SpencerMar 28, 20086 minSoundings: composers up in arms…advertising and musical omnivores…on-hold audioComposers up in arms about composers– Michael Spencer comments on a rare example of composers complaining about music. Advertising...
Michael SpencerFeb 28, 20086 minSoundings: enough or too much…drowning in sonic gloop…enticing convergent surfersEnough or too much – Michael Spencer compares audio in broadcast media and the internet. Broadcast music drowning in sonic gloop – why c...
Michael SpencerFeb 4, 20082 minSoundings: engaging web sounds…3% do it well, and as for the remaining 97%…Reported in today’s Financial Times, Sound Strategies has examined over 450 websites, focusing on global corporate, brand and product sit...
Michael SpencerJan 28, 20086 minSoundings: manipulation or management…savage breasts…sensitive soulsManipulation or Management – Michael Spencer on the age-old question of how music affects behaviour. Savage Breasts – how local authoriti...
Michael SpencerDec 28, 20076 minSoundings: musical merry-go-round…whilstle while you workA Musical Merry-go-round – Are our ears in a spin from too much choice? ‘Just whistle while you work’ – “Hi-ho, hi-ho” it’s off to Music ...
Michael SpencerDec 11, 20071 minSoundings: on the Engaging Brand PodcastBy Ronna Porter I’m often told that our areas of interest at Sound Strategies would make a great podcast. We agree, and are planning to ...
Michael SpencerDec 11, 20073 minSoundings: communications…Confuciu…and kanjiBy Michael Spencer Spending much of my time as I do flitting between Japan and the UK in my work for Sound Strategies, I decided to set ...
Michael SpencerNov 21, 20072 minSoundings: No Music Day!By Michael Spencer Did you know that today, the day before Patron Saint of Musicians’ St Cecilia’s Day, is ‘No Music Day’ in the UK? Acc...
Michael SpencerNov 19, 20071 minSoundings – the newsletter of Sound Strategies (Nov 2007)The quality of sound production and a trip to Meyers Audio (Berkeley. CA) The Oscars change the rules for music Sound on the web (Andrew ...
Michael SpencerNov 9, 20072 minSoundings: brain ‘closes eyes’ to hear musicOur brains can turn down our ability to see to help them listen even harder to music and complex sounds, say experts. A US study of 20 no...
Michael SpencerOct 22, 20071 minSoundings: InterContinental…a corporate positioning tool…the marketing mixAn announcement from InterContinental Hotels & Resorts Sound as a corporate positioning tool (Dr Reginald Watts) Sound as part of the mar...
