Michael SpencerNov 27, 20086 minSoundings: shotgun weddings…the elephant in the room…Christmas on the webShotgun weddings – Michael Spencer asks who calls the shots in brand-music deals. The elephant in the room – Andrew Peggie on the...
Michael SpencerOct 29, 20088 minSoundings: innovation and taking part…fast food music…health and beautyInnovation and taking part – Michael Spencer is struck by the power of participation. Fast food music – Andrew Peggie wonders whether...
Michael SpencerOct 1, 20087 minSoundings: joining the dots…push me, pull you…home on the webJoining the dots – Sound Strategies clocks up full 12 months of Soundings issues, so what have we learned? Push me, pull you – Michael...
Michael SpencerAug 27, 20088 minSoundings: the end of the world is nigh…Hermès bearing giftsThe end of the world is nigh… – Andrew Peggie gets to grips with what’s going wrong with music marketing. Hermès comes bearing gifts –...
Michael SpencerJul 30, 200810 minSoundings: shopping – the new theatre…enlivening the retail environmentIs shopping the new theatre? – Michael Spencer on why good retail can make good theatre. Roll up! Roll up! – How music can enliven the...
Michael SpencerJul 7, 20088 minSoundings: blowing our own trumpet…before the music starts…ParibasBlowing our own trumpet A special edition of Soundings devoted to Sound Strategies’ work and expertise Before the music starts – Michael...
Michael SpencerMay 28, 20082 minSoundings: Web Audio Research – ToyotaExtending our research into how companies use sound on the web. This month we look at Toyota Toyota’s Hybrid Synergy Drive Toyota is...
Michael SpencerMay 28, 20087 minSoundings: talk to me…talking the walk…beyond wordsTalk to me. (yes, me!) – Michael Spencer on why mass marketing no longer exists Talking the walk – guest contributor and acclaimed radio...
Michael SpencerApr 28, 20086 minSoundings: noise – a health warning…not shouting about it…defining itWill noise become the new cigarette smoke? – Michael Spencer on the implications of International Noise awareness Day Not shouting about...
Michael SpencerMar 28, 20086 minSoundings: composers up in arms…advertising and musical omnivores…on-hold audioComposers up in arms about composers– Michael Spencer comments on a rare example of composers complaining about music. Advertising...
Michael SpencerFeb 28, 20086 minSoundings: enough or too much…drowning in sonic gloop…enticing convergent surfersEnough or too much – Michael Spencer compares audio in broadcast media and the internet. Broadcast music drowning in sonic gloop – why...
Michael SpencerFeb 4, 20082 minSoundings: engaging web sounds…3% do it well, and as for the remaining 97%…Reported in today’s Financial Times, Sound Strategies has examined over 450 websites, focusing on global corporate, brand and product...
Michael SpencerJan 28, 20086 minSoundings: manipulation or management…savage breasts…sensitive soulsManipulation or Management – Michael Spencer on the age-old question of how music affects behaviour. Savage Breasts – how local...
Michael SpencerDec 28, 20076 minSoundings: musical merry-go-round…whilstle while you workA Musical Merry-go-round – Are our ears in a spin from too much choice? ‘Just whistle while you work’ – “Hi-ho, hi-ho” it’s off to Music...
Michael SpencerDec 11, 20071 minSoundings: on the Engaging Brand PodcastBy Ronna Porter I’m often told that our areas of interest at Sound Strategies would make a great podcast. We agree, and are planning to...
Michael SpencerDec 11, 20073 minSoundings: communications…Confuciu…and kanjiBy Michael Spencer Spending much of my time as I do flitting between Japan and the UK in my work for Sound Strategies, I decided to set...
Michael SpencerNov 21, 20072 minSoundings: No Music Day!By Michael Spencer Did you know that today, the day before Patron Saint of Musicians’ St Cecilia’s Day, is ‘No Music Day’ in the...
Michael SpencerNov 19, 20071 minSoundings – the newsletter of Sound Strategies (Nov 2007)The quality of sound production and a trip to Meyers Audio (Berkeley. CA) The Oscars change the rules for music Sound on the web (Andrew...
Michael SpencerNov 9, 20072 minSoundings: brain ‘closes eyes’ to hear musicOur brains can turn down our ability to see to help them listen even harder to music and complex sounds, say experts. A US study of 20...
Michael SpencerOct 22, 20071 minSoundings: InterContinental…a corporate positioning tool…the marketing mixAn announcement from InterContinental Hotels & Resorts Sound as a corporate positioning tool (Dr Reginald Watts) Sound as part of the...
