Michael SpencerNov 27, 20086 minSoundings: shotgun weddings…the elephant in the room…Christmas on the webShotgun weddings – Michael Spencer asks who calls the shots in brand-music deals. The elephant in the room – Andrew Peggie on the...
Michael SpencerOct 29, 20088 minSoundings: innovation and taking part…fast food music…health and beautyInnovation and taking part – Michael Spencer is struck by the power of participation. Fast food music – Andrew Peggie wonders whether...
Michael SpencerOct 1, 20087 minSoundings: joining the dots…push me, pull you…home on the webJoining the dots – Sound Strategies clocks up full 12 months of Soundings issues, so what have we learned? Push me, pull you – Michael...
Michael SpencerAug 27, 20088 minSoundings: the end of the world is nigh…Hermès bearing giftsThe end of the world is nigh… – Andrew Peggie gets to grips with what’s going wrong with music marketing. Hermès comes bearing gifts –...