Michael SpencerOct 2, 20073 minSoundings: Intercontinental and the ‘Girl from Ipanema’By Michael Spencer. “Why do we play ‘The Girl from Ipanema’ when no one in the bar is over 40?” Why indeed? It was this comment from Int...
Michael SpencerSep 24, 20071 minSoundings: the ‘loudness war’By Michael Spencer Have you noticed how you move towards the remote control of your television set every time the commercials make an app...
Michael SpencerSep 6, 20072 minSoundings: Pavarotti’s contribution to audio brandingBy Michael Spencer. As a boy, Luciano Pavarotti longed to be a professional footballer. No doubt he pursued this dream with the characte...
Michael SpencerSep 4, 20071 minSoundings: the engaging brand set to musicBy Ronna Porter. I had set aside some time today to pick up again on a theme that I beleive will increasingly drive corporate and marketi...
Michael SpencerAug 30, 20073 minSoundings: thousands of sounds for millions of carsBy Bernard Carey. Those UK residents who watched television in the 60s (1960s that is) will recognise this title as borrowed from a Unipa...
Michael SpencerAug 29, 20071 minSoundings: Music Week publish weekly Last.fm music chartsBy Ronna Porter. I’ve been following in the news over the last few days that the European music market guide, Music Week, is relauching a...
Michael SpencerAug 8, 20071 minSoundings: Is music the universal language?By Ronna Porter. I remember, on reading Steven Mithen’s excellent book The Singing Neanderthals – The Origins of Music, Language, Mind an...
Michael SpencerAug 7, 20072 minSoundings: Is the written word being marginalised by image and sound?By Ronna Porter The arguments for the prosecution: · Consumer behaviour, attitudes and expectations of brands are radically changing. Suc...
Michael SpencerJul 20, 20071 minSoundings: music vibes as good as sexFrom Ronna Porter. Recent research from Prof Daniel Levitin of McGill University shows that: “music has specific effects on the body’s ph...
Michael SpencerJul 3, 20072 minSoundings: sound affects, but will Sound BusinessBy Ronna Porter ** Accessible *** Inspiring **** Practical ***** Relevant (to Audio Branding) ** Well-grounded It will be interesting to ...
Michael SpencerJun 20, 20072 minSoundings: sonic branding – new edition neededBy Ronna Porter *** Accessible *** Inspiring *** Practical ***** Relevant (to Audio Branding) *** Well-grounded There are only a hand...
Michael SpencerJun 1, 20072 minSoundings: images plus sound have a 2+2=5 impactBy Ronna Porter ***** Accessible ***** Inspiring **** Practical **** Relevant (to audio branding) **** Well-grounded Brand Sense: Bui...
Michael SpencerMay 19, 20072 minSoundings: the brand of musicSponsorship, branding and music….do people get the mix right? Bernard Carey (Chairman, Sound Strategies) adds to the Brand Republic view...
Michael SpencerApr 4, 20073 minSoundings: Sound Business – good attempt but no cigarBy Michael Spencer. As a musician, educationist and frequent contributor to business learning programmes internationally I feel that a no...
Michael SpencerMar 18, 20071 minSoundings: ‘hoodies’ sound off!The Guardian recently ran an article about the use of a ‘Mosquito’ device to tackle the problems with groups of teanagers congregating in...
Michael SpencerMar 17, 20071 minSoundings: is the penny dropping…?David Bowen, internet correspondent for the Financial Times, commented on the way in which sound was being left out of the mix in the web...
Michael SpencerMar 14, 20071 minSoundings: what sticks in your memory?Marketers and communications agencies alike espouse the importance of music and sound in the promotion of identity and brand. What sound...
Michael SpencerNov 19, 20061 minSoundings: new thinkingSound Strategies maintains a large collection of current research articles dealing with the use of sound and how we react with it. We’ll...
Michael SpencerNov 19, 20061 minSoundings: cool soundsHave you heard any examples of the effective use of sound? Where…and why?
Michael SpencerNov 18, 20061 minSounding: sound – too much or too little?Technology has provided us with multiple platforms for engaging with sound, but what are the minuses as well as the pluses?
