Michael SpencerOct 2, 20073 minSoundings: Intercontinental and the ‘Girl from Ipanema’By Michael Spencer. “Why do we play ‘The Girl from Ipanema’ when no one in the bar is over 40?” Why indeed? It was this comment from...
Michael SpencerSep 24, 20071 minSoundings: the ‘loudness war’By Michael Spencer Have you noticed how you move towards the remote control of your television set every time the commercials make an...
Michael SpencerSep 6, 20072 minSoundings: Pavarotti’s contribution to audio brandingBy Michael Spencer. As a boy, Luciano Pavarotti longed to be a professional footballer. No doubt he pursued this dream with...
Michael SpencerSep 4, 20071 minSoundings: the engaging brand set to musicBy Ronna Porter. I had set aside some time today to pick up again on a theme that I beleive will increasingly drive corporate and...