Soundings: No Music Day!
By Michael Spencer Did you know that today, the day before Patron Saint of Musicians’ St Cecilia’s Day, is ‘No Music Day’ in the...
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Michael Spencer
Nov 19, 20071 min read
Soundings – the newsletter of Sound Strategies (Nov 2007)
The quality of sound production and a trip to Meyers Audio (Berkeley. CA) The Oscars change the rules for music Sound on the web (Andrew...
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Michael Spencer
Nov 9, 20072 min read
Soundings: brain ‘closes eyes’ to hear music
Our brains can turn down our ability to see to help them listen even harder to music and complex sounds, say experts. A US study of 20...
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Michael Spencer
Oct 22, 20071 min read
Soundings: InterContinental…a corporate positioning tool…the marketing mix
An announcement from InterContinental Hotels & Resorts Sound as a corporate positioning tool (Dr Reginald Watts) Sound as part of the...
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Michael Spencer
Oct 2, 20073 min read
Soundings: Intercontinental and the ‘Girl from Ipanema’
By Michael Spencer. “Why do we play ‘The Girl from Ipanema’ when no one in the bar is over 40?” Why indeed? It was this comment from...
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Michael Spencer
Sep 24, 20071 min read
Soundings: the ‘loudness war’
By Michael Spencer Have you noticed how you move towards the remote control of your television set every time the commercials make an...
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Michael Spencer
Sep 6, 20072 min read
Soundings: Pavarotti’s contribution to audio branding
By Michael Spencer. As a boy, Luciano Pavarotti longed to be a professional footballer. No doubt he pursued this dream with...
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Michael Spencer
Sep 4, 20071 min read
Soundings: the engaging brand set to music
By Ronna Porter. I had set aside some time today to pick up again on a theme that I beleive will increasingly drive corporate and...
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Michael Spencer
Aug 30, 20073 min read
Soundings: thousands of sounds for millions of cars
By Bernard Carey. Those UK residents who watched television in the 60s (1960s that is) will recognise this title as borrowed from a...
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Michael Spencer
Aug 29, 20071 min read
Soundings: Music Week publish weekly Last.fm music charts
By Ronna Porter. I’ve been following in the news over the last few days that the European music market guide, Music Week, is relauching...
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Michael Spencer
Aug 8, 20071 min read
Soundings: Is music the universal language?
By Ronna Porter. I remember, on reading Steven Mithen’s excellent book The Singing Neanderthals – The Origins of Music, Language, Mind...
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Michael Spencer
Aug 7, 20072 min read
Soundings: Is the written word being marginalised by image and sound?
By Ronna Porter The arguments for the prosecution: · Consumer behaviour, attitudes and expectations of brands are radically changing....
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Michael Spencer
Jul 20, 20071 min read
Soundings: music vibes as good as sex
From Ronna Porter. Recent research from Prof Daniel Levitin of McGill University shows that: “music has specific effects on the body’s...
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Michael Spencer
Jul 3, 20072 min read
Soundings: sound affects, but will Sound Business
By Ronna Porter ** Accessible *** Inspiring **** Practical ***** Relevant (to Audio Branding) ** Well-grounded It will be interesting to...
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Michael Spencer
Jun 20, 20072 min read
Soundings: sonic branding – new edition needed
By Ronna Porter *** Accessible *** Inspiring *** Practical ***** Relevant (to Audio Branding) *** Well-grounded There are only a...
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Michael Spencer
Jun 1, 20072 min read
Soundings: images plus sound have a 2+2=5 impact
By Ronna Porter ***** Accessible ***** Inspiring **** Practical **** Relevant (to audio branding) **** Well-grounded Brand Sense:...
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Michael Spencer
May 19, 20072 min read
Soundings: the brand of music
Sponsorship, branding and music….do people get the mix right? Bernard Carey (Chairman, Sound Strategies) adds to the Brand Republic...
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Michael Spencer
Apr 4, 20073 min read
Soundings: Sound Business – good attempt but no cigar
By Michael Spencer. As a musician, educationist and frequent contributor to business learning programmes internationally I feel that a...
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Michael Spencer
Mar 18, 20071 min read
Soundings: ‘hoodies’ sound off!
The Guardian recently ran an article about the use of a ‘Mosquito’ device to tackle the problems with groups of teanagers congregating in...
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Michael Spencer
Mar 17, 20071 min read
Soundings: is the penny dropping…?
David Bowen, internet correspondent for the Financial Times, commented on the way in which sound was being left out of the mix in the web...
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